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London architectural studio Sybarite has paid tribute to Ferrari’s legacy in the vehicle brand’s lifestyle strategy shop, which features a scarlet glass wall that recollects a racetrack and a terracotta facade that nods to its Italian heritage.
Disclosed in this article in images shared solely with Dezeen, the store is organized throughout a single open-prepare ground in a 1980s setting up in Maranello, northern Italy, wherever Ferrari’s manufacturing unit is located.
The opening of the retail outlet will coincide with the launch of Ferrari‘s initially style selection on 13 June, which has been built beneath the resourceful way of Italian designer Rocco Iannone.
Sybarite, which gained the venture in a privately held competitors, was requested to make a retail environment to showcase the style way and provide as a location for Ferrari Method 1 supporters to immerse them selves in the brand name.
For the exterior, Sybarite made a colonnaded terracotta facade – a content that has been applied in Italian development for generations. It references the classic colour of the roofs of Modenese houses and the historic domes in Italian architecture.
In contrast to the building’s conventional exterior, the interior house characteristics sinuous sorts and shiny red and white surfaces.
A wall of glass in Ferrari’s signature red sweeps by the store’s interior and is meant to replicate the curves of the brand’s Fiorano Circuit monitor.
“The ripple of the glass gives the feeling of pace and movement, its ribbon-like variety is a direct reference to the cars transferring swiftly about the Fiorano Ferrari Circuit,” Sybarite co-founder Simon Mitchell advised Dezeen.
“The curve of the glass invites the buyer into the room from the exterior. The signature opaque crimson gradient denotes velocity and is a nod to ‘race red’ (Rosso Corsa) very well acknowledged to Ferrari enthusiasts.”
A wall of white bricks behind the glass wall serves as a backdrop for the store’s items. These clay bricks characterize the clay-modelling system that is made use of to make Ferrari prototypes prior to the automobiles are turned to metal types.
Elsewhere, cylindrical columns with backlit exhibit scenarios in coloured acrylic showcase small objects and equipment these kinds of as sun shades and Ferrari versions, and a curving metallic shelving method, which emerges out of the clay brick wall, expands to grow to be a retail show with cabinets and rails.
An set up of the brand’s Cavallino emblem (Italian for the Prancing Horse) sits in close proximity to the entrance. Created from black metallic sheets, it appears to float, individual and arrive with each other to generate a suspended composition that can be noticed as a complete from distinct angles.
Upcoming to the entrance of the retailer sits a thoughts map-encouraged set up, consisting of a red grid that recreates the map of the Fiorano circuit, lined with movable photos of the artistic procedures behind the products and solutions.
A more intimate room in just the retail outlet is dedicated to capsule collections and distinctive collaborations.
This options 3 exhibit regions furnished in acrylic, wooden and leather-based with touches of brushed aluminium, whilst a keep track of established into the wall showcases Ferrari tasks.
To support the structure process, Sybarite labored with references from the Ferrari archives and with the Ferrari Diversification staff to pick out supplies that are synonymous with its car or truck-earning approach, as properly as the locality of Maranello and Italy as a complete.
“It was a critical thought that we did not make the retail spaces too museum-like,” explained Mitchell.
“The style subtly back links Italy and Ferrari as synonymous with each other via architectural fixtures and materials design codes. We sourced clay locally and focussed on craftsmanship from the area,” he additional.
Substance references employed through the interior incorporate mahogany, which was employed to make the original Enrico Nardi steering wheels of the 1950s and 1960s, and brushed aluminium, which is used in the second phase of the Ferrari motor vehicle-building procedure.
Smoked acrylic dealt with with a unique smoky bronze complete nods to Italian modernists that labored in lucite, this kind of as Guzzini and Castelli, and the poured concrete ground remembers the pit lane and the Ferrari manufacturing facility floor.
Yellow alcantara – a suede-like substance that is utilized in the car or truck interiors – is applied to line the dressing space partitions, and leather and stitching information fork out homage to the brand’s historic collaborative marriage with furnishings maker and leather expert Poltrona Frau.
“This is portion of a wide strategy for Ferrari – we have created a new shopping expertise and a new style and design idea which embodies the values of innovation, fashion and overall performance of the Ferrari,” Ferrari main brand name diversification officer Nicola Boari advised Dezeen.
“The room has been fully renovated and redesigned in accordance to the firm’s strategy to produce and expand into the lifestyle section, starting to be the very first venue for the debut of the new clothing and accessories collections less than the resourceful course of Rocco Iannone.”
The retail approach will be rolled out to the brand’s Milanese flagship keep in September, adopted by a twin opening overseas with areas in Los Angeles and Miami.
Other retail interiors by Sybarite incorporate the Miami store of trend label Joseph, which is anchored by a black metal corkscrew staircase.
Images is by Paola Pansini.