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I was hardly ever a jewelry girl right before the pandemic, but when I could no for a longer period gown up on the everyday, at-property accessorizing became an absolute important. Placing on my rings in the morning and layering up some necklaces to don for a Zoom get in touch with turned the highlights of my morning! Now that fashion is again and my sartorial itch has been scratched, I obtain I’m still leaning into jewellery extra than at any time before—and blessed me, I have discovered a new preferred brand for amazing pieces that has nonetheless to blown up on TikTok. But it is only a make a difference of time! Permit me be the initial to give JOEYBABY a perfectly-deserved hype-up.
A great deal of folks commenced up resourceful enterprises through the pandemic, including AAPI designer and modern immigrant, Joey Wong, who was also seven months pregnant when she determined to transform her hobby into a complete-blown biz. “This was just as substantially an outlet for my creative imagination as a would like to start a organization,” Wong tells STYLECASTER. “My to start with signature piece was a rose gold beaded mask chain, which I observed as a way to elevate a market marketplace that was otherwise dominated by crafty or childish types.” Soon after her chain received praise on NBC’s Today Clearly show, Wong knew she might be on to a little something.

Courtesy of JOEYBABY.
Neither as classically timeless as Mejuri’s gold chains nor as fleetingly stylish as Martha Calvo’s summer season camp-impressed beads, JOEYBABY stands out for its excellent mix of magnificence and quirk. The parts I personal are completely wonderful, but the enjoyment messages they exhibit (“IG STALKER,” “BITCH,” “DRAMA”) preserve you on your toes.
“I purposely use only gold letter beads for personalization, so if I want to generate a kitschy information, it won’t be as well apparent and you have to get truly close to be equipped to see the letters,” says Wong.
“There is a tale powering every single design and style and I really like the way that you can use customized jewellery as a concept to specific you in a JOEYBABY style—you have to be close adequate to see and experience my thoughts.”

Courtesy of JOEYBABY.
Of system, I had to know if Wong had a exclusive appreciation for pearls, specified that the vast majority of her pieces aspect freshwater pearls throughout their layouts. “Yes, I have some great jewellery Japanese pearl necklaces that I been given from my sisters on my wedding day day,” she shares.
“I am in adore with them, but I really feel like they are far too fancy and delicate to wear each individual day, so I have only worn them on special occasions,” she clarifies. “I get a good deal of inspiration from standard pearl jewellery styles and I am aiming to generate items that are extra contemporary so that you can dress in them every single working day, at the office environment or at the beach.”
In my humble belief, she completely nailed it. Read on to shop some of JOEYBABY’s very best-advertising items and snag yourself a few enjoyable standouts for summer months.
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Courtesy of JOEYBABY.
Amber Necklace
If you like a pop of colour in amongst your pearls, the 18k gold plated Amber Necklace with freshwater pearls is for you. Wong also states that this is the brand’s best-seller: “It is so versatile and adds a little bit of color to just about every search,” she says.

Courtesy of JOEYBABY.
Karen Bracelet
Maybe my all-time favourite piece is this freshwater pearl bracelet with the word “BITCH” on alphabet beads. Could a a lot more excellent item exist?

Courtesy of JOEYBABY.
Feng Shui Earrings
Yin Yang symbols are absolutely getting a second, so these 18k gold plated freshwater pearl earrings are a no-brainer.

Courtesy of JOEYBABY.
Fear Necklace
This necklace states “UNFOLLOW,” which to me is the greatest detail ever, but if you’d fairly it say soomething else, you have the choice to get it personalised.

Courtesy of JOEYBABY.
Lone Ring
I just cannot inform you the total of men and women who have complimented me on this ring presently. And for just $25?! Decide on your original or go sans-allure for just the freshwater pearls.

Courtesy of JOEYBABY.
Chili Necklace
I have been seeing these minor chili charms all over the place currently, but I enjoy the way Joey Little one did theirs in pink with this half-and-fifty percent combine of 18k gold plated chain and freshwater pearls.

Courtesy of JOEYBABY.
Lena Necklace
If the kitchy phrase pieces aren’t your issue, the attractive Lena Necklace will wow you with its fantastic blue clay beads and a huge freshwater pearl at the center.