Wild Earth Launches Mobile-Primarily based Pet Foodstuff As It Raises a New $23 Million

Plant-primarily based pet food brand Wild Earth has declared ideas to broaden its item line into pet foods designed with mobile-dependent meat. The announcement comes on the heels of a new $23 million funding round from a group of buyers that includes Mark Cuban and the star of Vampire Diaries, Paul Wesley.

Led by choice protein entrepreneur and investor Ryan Bethencourt, Wild Earth has been one particular of the early leaders in producing pet food stuff from plant-based mostly components. With solutions like Clean up Protein canine food items (which uses pea and potato protein) and Superfood Doggy Treats With Koji (Koji is a fungi protein utilised in fermented food stuff in Asia), company revenue have developed extra than 700% yr around 12 months, in accordance to a launch sent to The Spoon.

And now, the business programs to use mobile-based meat in a new line of products. From the release:

(Wild Earth) has its sights set on adding new products and launching a new initiative into mobile-centered meat pet food items to deepen their market share and attain new customers. Mobile-dependent meat is a lab-grown meat a sustainable alternative to traditional meat. Mobile-primarily based meat is cruelty-no cost to make. Mobile-based mostly meat is the future of meat, and pet foods is primary the revolution!

The organization acquired a strengthen in 2019 when Bethencourt appeared on Shark Tank and secured a $550 thousand investment decision from Cuban. Bethencourt, currently well-regarded in the alternative protein room as a single of the earliest workforce at seminal biotech accelerator IndieBio, became an influential alt-protein evangelist and aided increase Wild Earth’s profile in the market place.

Wild Earth is just one of a selection of pet food stuff corporations eyeing mobile-based meat as an component. Startup Since Animals is working on cat meals with meat created from mice cells which it ideas to have in the market place by 2022. Boulder-based mostly Bond Pet Meals has sourced rooster cells from a heritage hen named Inga and plans to roll out pet foodstuff employing cultured chicken meat in 2023.

And now, we can insert mobile-primarily based beef and seafood to the listing of ingredients coming to the mobile-dependent pet foodstuff industry. In accordance to the release, Wild Earth plans to have its new lineup of pet food items with beef, hen, and seafood cell-based meat inputs on the marketplace in 2022.

You can see highlights from Bethencourt’s overall look on Shark Tank in the video down below: